This comprehensive project represents a complete digital transformation of Timber Building, a family-owned timber mill and construction company specialising in luxury log cabins, garden rooms, offices, sheds, home gyms, and bespoke timber structures. When I began working with them, the business operated entirely through manual processes—orders taken on pen and paper, no online presence, basic website functionality, antiquated cash registers, and building prices calculated manually in sessions lasting over 40 minutes per design.
I designed two complementary logo systems: a contemporary mark that cleverly incorporates the 'T' and 'B' initials to form the silhouette of a building, alongside a heritage-style logo that honours their traditional manufacturing roots. This dual approach allows the brand to speak to both modern digital customers and those who value traditional craftsmanship.
The digital ecosystem I created encompasses every aspect of their operation. I personally photographed and edited their entire product catalogue, transforming hundreds of products with thousands of variations into a sophisticated, intuitive e-commerce platform. The implementation included revolutionary pricing calculators that reduced customer quote times from 40 minutes to 10 seconds, fundamentally changing their customer experience. I integrated cutting-edge inventory management systems that synchronised in-person and online sales, enabling staff to process orders whilst walking the factory floor using iPad technology.
Beyond the digital infrastructure, I designed and implemented a comprehensive customer service transformation, replacing manual email correspondence with a centralised ticketing system that unified all social media, telephone, and email communications. The project extended to complete brand application across all touchpoints—designing company workwear, factory advertising banners, product brochures, and vehicle livery. This holistic approach successfully brought a traditional manufacturer into the digital age whilst preserving their family business heritage and artisanal quality standards.
